Selling Types

Selling types

The diverse nature of the buying situation means there are many types of selling job: selling

varies according to the nature of the selling task. The figure below shows that there is a fundamental distinction between order-takers, order-creators and order-getters. 
Order-takers respond to already committed customers; order-creators do not directly receive orders since they talk to specifiers rather than buyers; order-getters attempt to persuade customers to place an order directly.

There are three types of order-takers: inside order-takers, delivery salespeople and outside

order-takers. Order-creators are termed missionary salespeople. Finally, order-getters are

either front-line salespeople consisting of new business, organisational or consumer

salespeople, or sales support salespeople who can be either technical support salespeople or merchandisers. Both types of order-getters operate in situations where a direct sale can be made.


Christiaan Janssens
Executive Coach
CRO @ Spa Akwa Belgium