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vrijdag 29 december 2017

Create & Sell Your Own Personal Brand

Create & Sell Your Own Personal Brand

Which zebra stands out?
Take a good look at this picture and let me know which one zebra stands out!  If you were to purchase the best one of these Zebras, what exactly would you be looking for in this picture?  How can you tell which one is the best for you? Take a really good look I promise you will see the difference.  Maybe you need to zoom the picture so you can see the difference much better.. go ahead and zoom it! Can you pick the one that stands out now?

I guess this would be a very tough and challenging task because to be quite honest they all look the same.  Not one of them is different from the others. The above picture represent exactly how most businesses look like.  If all you do is promote your company replicated website, people will not be able to tell what makes you different and why they should partner with you. What do I mean by replicated or generic website?

I am talking of the one that has your name or some numbers at the end? www.companyxyz.com/yourname. Relying on a company replicated website in your business will slow it in different ways.

1.  Search engines do not recognize replicated or generic websites so that means you are not getting any traffic from google or the other search engines.  When someone goes online looking for your products or services, search engines directs that person to the company’s main site. The company then decides who get the customer or the prospect based on where the person lives or some other criteria your company may have in place.

2.  If all you promote is your company’s replicated website, just like the above zebras photo, that website does not tell people who you are.  In fact thousands or millions of other companies have the same replicated sites.  So if I look at your site and others in your field, what would make me select you.

Now, I am in no way saying you should not have a company replicated site.  You should have one so you are able to service your existing customers and to get new.  What I am saying is that a simple replicated will not help you to grow your business. A good measure of that:

Take the last one week, or month or even better, look back at the last one year, how many new customers did you add from your company’s replicated website?  If you have another 5 or 10 years to wait and thousands of €, £ or $ to waste, then maybe personal branding and attraction marketing is not for you.  You must have more than one way of building your business and your marketing strategies and system have to be Top Notch!

Want to brand yourself? Yes? I promise you it will be very easy for hundreds or thousands of people to easily pick you out from the crowd or the masses who are all doing the same thing.  Take a good look at this picture and let me know if you can tell which one zebra is different from the others?  That is how easy it gets for those who are looking to find you.

One thing you have to constantly remember, branding yourself online is not about pitching your products or millionaire making company, it is all about you.  The focus has to be on “YOU” and what you can offer your audience in solving their problems.  Give them the answers or solutions to their problem and the recruiting will happen without any pressure or much effort.

From now on let your focus be on building a brand called “You Incorporated” and use that brand to build your business. Another advantage of branding yourself especially when you take your brand online is that you can quickly start driving targeted traffic to your own site.

This makes it possible for you to do business with customers around the country and to even find new customers all over the world.

Christiaan Janssens
Executive Coach
CRO @ Spa Akwa Belgium

How CRM Software Improves Sales Figures

How CRM Software Improves Sales Figures

Are you looking for a good way to get better sales figures out of your business? Of course you are! Well, one of the best ways that you can improve your sales is to make use of Customer Relationship Management (CRM) software. CRM software is also known as Contact Management Software. CRM software is a kind of program that you can use to help you keep track of lots and lots of leads on customers and clients for your business. When you are trying to sell products to anyone, there is an important principle which you have to keep in mind: most sales are made after multiple communications back and forth between the seller and the buyer.

For example, the number of people who will purchase a product from you based solely on the first time that you contact them may be less than ten percent. Similarly, the next few calls or emails that you make to a given person may only have a chance of a few percent more in getting a response. However, you are gradually informing the potential client or customer with more information about your business and making them get gradually more interested in what you have to sell. When you finally get to somewhere around the fifth, sixth or seventh communication with the same customer, you will find that you hit the point where the majority of people who are going to buy finally make their purchase, based on the bulk of the information that you have given them and the fact that they now feel like they know you, that you are a competent company and that they can trust you to deliver the goods. This is why a good sales prospecting software is absolutely critical to your business.

When you are trying to sell your products to hundreds, even thousands of clients, the entire process can become very complicated very quickly. The best way for you to keep track of where you are in the communication process with all of these customers is to use automated customer management software, or CRM software. Because the CRM software automatically records all of the communication steps that you take, you can rest assured that you will not create confusion for your customers. It is easy to keep track of all of the things that you have sent to customers, when you have sent them, and when it will be a good idea to send them additional information. You can also track the issues that your customers have reported to you in order to provide them with better, more consistent customer service and improve your chances of repeat business. The auto industry figured this out very quickly and dealerships all over the country are now using an automotive crm software to help better keep track of new customers and track referrals.

All of these things which CRM software allows you to do help you to increase your odds of making the sale to every given customer, and when you take the effect of CRM software in the aggregate over the bulk of the customers that you are working with you will be able to enjoy much higher sales levels! Customers who would have been lost as a result of not being followed up with properly will now start to make purchases from you and you will enjoy the benefits of a more trusting and involved customer base which believes in your ability to keep up to date with their needs and provide them with the information which they need to have to make a good purchase.

Using CRM software is one of the best ways that you can boost your sales, giving your sales force the tools that they need to know what they are doing at every step of the way and never lose another lead to miscommunications or due to a failure to keep up to date with your customers’ sales status. Improve your sales figures at work with CRM software today!

Drs. Christiaan Janssens
Executive Coach
CRO @ Spa Akwa Belgium