Total Cost of Ownership Closing Technique

Total Cost of Ownership Closing Technique

Don’t talk about price but talk about the total cost of ownership like service, replacement, quality and so on.

Then compare this cost against that of competitors.

It is often good to scale this price to annual, monthly or weekly cost, where the overall cost may appear scarily high.

Examples

Other systems may seem cheaper, but when you take into account installation, maintenance and the lifetime of the product, this system is about half the price!

Because we are so confident about the reliability of our product, we charge only half the price of our competitors. That means the monthly cost is far less.

If you buy a competing product you'll be replacing it in two years. Our product will last you twice that.

People often focus on the immediate price and miss the longer term cost that may be incurred. The Total Cost of Ownership Closing Technique works by comparing costs over time rather than up-front payments. If possible, this can be put into effect with staged payments.

Of course you do need a more reliable product if you are going to offer lower service costs. It also helps to have evidence of superior quality.