Closing a Deal: Quality Closing Technique

Quality Closing Technique

Highlight quality over other factors, above all price.

Talk about how other people will be impressed by the quality of the product.

Talk about how quality products last longer, wear less, require less maintenance, etc.

'Sell Quality, not Price'

Examples

For a one-off payment you get non-stop quality.

The quality of this shows really who you are.

This will last for ever.

Once you try this, you will never want another brand.

This  product is far more reliable.

The Quality Closing Technique works by appealing either to the other person's vanity or to their sense of longer-term value. For vanity, you are associating their identity with 'quality'. For value, you are reframing price across time.