Cold Calls

How to make cold calls

On your next cold call, keep these key points in mind:

1. Never underestimate the person sitting at the front desk. They may have more knowledge or influence than you think.

2. When speaking to the person at reception, always use his/her first name in conversation. It's one of the nicest sounding words they know.

3. Start by asking the receptionist if he or she can help you out. It starts off the conversation on a casual, positive note.

4. Be aware of your surroundings, including pictures, awards, and anything that might get people talking about something they're proud of.

5. If possible, ask for a tour to gain access to other people and places in the company. You may see opportunities to add value.

6. Introduce your prospect to other clients who might use their service. This is one of the best ways to build trust and add value.


Christiaan Janssens
Executive Coach

CRO @ Spa Akwa Belgium